What I offer
Photo shoots and short films in the greater Lehigh Valley area
Websites, mission statements, and communications strategy
Insider tips on how to build a following that converts into sales
Create a new website or revise an existing site to maximize sales
Pasture Song Farm
Farmers Clara Osborne and Jeremy Dunphy raise pastured chicken, forage-grazed pork, and crops for their hogs as well as specialty cut flowers in Pottstown, PA.
Wid Fox Provisions
Wild Fox Farms is a regenerative hemp, vegetable, and livestock farm in Barto, Pennsylvania. We're working together to build a library of images and video clips to showcase their work on their website, social media, and beyond.
The Kitchen Garden Series
Heidi Barr, a Philadelphia-based textile designer and founder of the Kitchen Garden Series, has teamed up with Kneehigh Farm for an experiment growing and processing flax. Together, they're exploring the possibilities of local, regenerative fibersheds. Heidi has brought me on to document the series—including a special fundraising dinner—to assist with storytelling and fundraising for the project.
Kneehigh Farm: Local indigo
Emma Cunniff is the farmer at Kneehigh Farm in Pottstown, Pennsylvania. In 2020, she collaborated with textile designer Rebecca Deutsch to grow, process, and dye with indigo, a crop with potential to revitalize American fibersheds. Now looking to grow the project, Emma is applying for funding. I worked with her to photograph their community workshop and boost her grant applications with visual punch.
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Branding & social media marketing: the Regenerative Organic Alliance
Writing, social media strategy, design
The ROA oversees Regenerative Organic Certified, a new label for food & fiber products produced using the highest standards for environmental, social, and ethical impact. I created their mission, vision & values statement (below) from notes captured at a brainstorming session between the Board of Directors.
I also work with the ROA to launch their social media and grow an audience quickly by building a library of stock images, creating a template for visual statistics, and designing an Instagram strategy to educate and inspire.
I can't take credit for "Farm Like the World Depends On it"—that was someone else's good work!
Modern storytelling for a legacy brand: Rodale Institute
Writing, photo/video, social media strategy
Rodale Institute, a nonprofit pioneer in organic and regenerative organic agriculture since 1942, was preparing to re-do their website when I joined the team. I led the project to create 100+ pages of educational content about organic farming methods and the Institute's work (see examples below & visit their website to browse in its entirety).
We filmed student testimonials for use on social media and email campaigns & created educational signage now displayed throughout the Institute's 333-acre organic farm and research facility.