Hi, I'm Zoe.

I'm a photographer and a communications expert.
I help farmers and their allies grow business with beautiful, authentic photography and marketing.

Keep scrolling to learn more about what I offer.

(Looking for jewelry? Head to @dirtjoy.)


What I offer



Let's talk through what is and isn't working about your current marketing plan and design a strategy for success



Make your farm look like a million bucks! Available to farms in SE Pennsylvania and surrounding regions



Let's optimize your current website or design a new website to drive sales. Want to sell online? No problem.



Let's make a plan that contributes to your bottom line without sucking up all your time


Who I am

I'm a communications professional.

Your website and your social media presence are often the first point of contact you'll have with a potential customer, and they are your first opportunity to build trust. There's power in friendly writing and beautiful images. Together, they bring your business to life and can convert visitors into loyal, paying customers.

With my experience as a photographer, graphic & web designer, digital marketer, social media manager, magazine editor, and PR specialist, I've got you covered from all angles.

I'm a farmer.

When I'm not at my desk, I'm in the field. I once spent a year living out of my car while I volunteered on organic farms across America. This season I'm at Pasture Song Farm in Pottstown, PA, and I'm on the hunt for a homestead of my own.

I've spent thousands of hours learning the ins, outs, challenges & thrills of farming on the ground directly, and I bring my passion for farming plus my technical knowledge of the industry to every job. 


Quick facts

I live in Bethlehem, PA.

I earned my bachelor's degree at Columbia University.

I fell in love with farming 10 years ago when my aunt and uncle bought a homestead in West Virginia. 

I'm a yoga teacher trained to the 500 hr level, an avid home cook, and I recently taught myself to metalsmith.


Get in touch

Use this form or email me directly at zschaeffer at gmail dot com.


What clients have to say

"A hard worker, a relentless wordsmith, a creative collaborator, and a beautiful, curious mind. Zoe has it all if you're looking for someone with big ideas and and three solutions for every problem presented to her. She's also one heck of a photographer and producer. Her hutzpah will inspire your team to bring excitement and a great attitude to assignments. Everyone benefits." 

Lauren Ladoceour, former deputy editor of Sunset Magazine

"Zoe is a talented, hardworking communications professional with an intuition for understanding her audience, creating captivating content relevant to the medium, and lots of savvy digital skills. Zoe was instrumental in helping us launch our new website. She is also a pleasure to work with and an inspiring colleague who betters everyone around her." 

Diana Martin, director of communications at Rodale Institute

"If I were starting a magazine tomorrow, Zoe would be the first person I would hire. She's smart, diligent, and profoundly organized. And she possesses editorial talents that far exceed her years... she has that unteachable knack for language that elevates everything to another level." 

Dave Howard, former executive editor of Popular Mechanics and author of Chasing Phil 

"Zoe is a creative pro! She has produced two astounding videos for my business. In both cases, she handled every aspect from start to finish: creative, filming, production, edit, and music. Zoe has an amazing sense of style and artistry. It was a privilege to work with her and I will continue to as my business grows." 

Holly Krepps, owner and co-founder, Circle Yoga Shala and AMT Performance

"Zoe was amazing to work with and she delivered a stunning and exceptional video on-time and on-budget. We highly recommend her and hope to work with her again in the very near future." 

Paul Yandura, Board Chair, Wardensville Garden Market+Bakery

"Zoe is incredibly talented and the work that she did for us was outstanding. She is also a pleasure and a delight to work with and I would welcome the opportunity to work with her again in a heartbeat." 

Rebecca Carlisle, former director of PR & Marketing, Union Square Hospitality Group


Using Format