Hi, I'm Zoe.

I help champions of regenerative organic agriculture—non-profits, businesses, and farmers—take control of their marketing & grow an audience with beautiful, authentic storytelling.

 


What I offer

01

WRITING

Mission statements, email campaigns, brochures and other material to help you raise funds and connect with your audience

02

PHOTO/VIDEO

Photoshoots and stock photography to help you build a content library; promotional videos for fundraising and brand awareness

03

SOCIAL MEDIA STRATEGY

Insider tips on how to build a following; direction on which platform to use, how to beat the algorithm, how to figure out hashtags, and when you should pay to promote

04

DESIGN

Brochures, handouts, press kits, PowerPoint presentations, and more

 


Who I am

a communications professional

Communicating big ideas in friendly language & beautiful imagery helps grow business, and it's what I do best.

I've worked as a magazine editor, social media manager, videographer, photographer, writer, graphic designer, public relations specialist, and digital marketer. I know stories from all angles.

a farmer

When I'm not at my desk, I'm in the field. I once spent a year living out of my car while I volunteered on organic farms across America. This season I'm at Pasture Song Farm, a flower & pastured meat farm in Pottstown, PA. I've spent thousands of hours learning the ins, outs, challenges & thrills of farming on the ground directly. 

 

Quick facts

I live in Bethlehem, PA.


I earned my bachelor's degree at Columbia University.


I fell in love with farming 10 years ago when my aunt and uncle bought a homestead in West Virginia. 


I'm a yoga teacher, an avid home cook, and lately I've been teaching myself to metalsmith.

 

Get in touch

Use this form or email me directly at zschaeffer at gmail dot com.

 


What clients have to say

"A hard worker, a relentless wordsmith, a creative collaborator, and a beautiful, curious mind. Zoe has it all if you're looking for someone with big ideas and and three solutions for every problem presented to her. She's also one heck of a photographer and producer. Her hutzpah will inspire your team to bring excitement and a great attitude to assignments. Everyone benefits." 

Lauren Ladoceour, former deputy editor of Sunset Magazine

"Zoe is a talented, hardworking communications professional with an intuition for understanding her audience, creating captivating content relevant to the medium, and lots of savvy digital skills. Zoe was instrumental in helping us launch our new website. She is also a pleasure to work with and an inspiring colleague who betters everyone around her." 

Diana Martin, director of communications at Rodale Institute

"If I were starting a magazine tomorrow, Zoe would be the first person I would hire. She's smart, diligent, and profoundly organized. And she possesses editorial talents that far exceed her years... she has that unteachable knack for language that elevates everything to another level." 

Dave Howard, former executive editor of Popular Mechanics and author of Chasing Phil 

"Zoe is a creative pro! She has produced two astounding videos for my business. In both cases, she handled every aspect from start to finish: creative, filming, production, edit, and music. Zoe has an amazing sense of style and artistry. It was a privilege to work with her and I will continue to as my business grows." 

Holly Krepps, owner and co-founder, Circle Yoga Shala and AMT Performance

"Zoe was amazing to work with and she delivered a stunning and exceptional video on-time and on-budget. We highly recommend her and hope to work with her again in the very near future." 

Paul Yandura, Board Chair, Wardensville Garden Market+Bakery

"Zoe is incredibly talented and the work that she did for us was outstanding. She is also a pleasure and a delight to work with and I would welcome the opportunity to work with her again in a heartbeat." 

Rebecca Carlisle, former director of PR & Marketing, Union Square Hospitality Group

 


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